Factors in Engaging Mobile Users

Engaging mobile users

The latest result of ever growing technical revolution is the smart phones. Android and i-pod is capturing the major market share. Analytics are pointing towards a rapid growth in terms of mobile users. This blog is about the factors that will boost up the traffic from mobile engagement.

Mobile based design:

Whatever you are designing for the web like fan page, facebook page, email message apps or ads you need to keep the mobile design in the mind. Content looks differently in mobile than that we see on desktops. An extra bit of work will be paid off later when you can see engagements are cashing on. Have a mobile friendly web design made from an expert web design company in Kolkata. Only professional design can engage more visitors to a website.

Short video clips:

Videos are nice way to make the advertisement of products. Videos should be made in small clips so that it can be watched by the mobile users rapidly. Being a mobile user we do not spend much time in watching a video on a mobile. Thus the clip should be small and crisp to convey a product information.

Engaging Apps:

Apps are taking a major market share in mobile marketing. Almost all brands and services are offering mobile application services. A user can download an app and get connected to the service. If you are not having such app for your brand, then start kicking your mind in investing in developing one.

Legible fonts:

We can find numerous font styles available for displaying content. Some fonts may look cool on desktop versions but these fonts become illegible in mobile version. Thus the selection of a perfect font style is essential to reduce bounce rate. Arial, Comic Sans MS, Georgia, Impact and Verdana are some examples of font styles that look well both in desktops as well as mobiles. However, do not forget to measure the right font size for mobile version.